Home Depot Campaign

We were tasked to help our client Home Depot to design and develop a digital strategy based on the following campaign brief:

Campaign Mission: Refresh the brand’s public image to better appeal to consumers in the wake of the COVID-19 pandemic, so as to reignite consumer interest in the brand.

Campaign Launch: 30-second ad during Super Bowl LV on Feb 7, 2021

Campaign Duration: 3 months post-launch (after Super Bowl LV), with 2 weeks pre-launch (before Super Bowl LV) to create buzz

Market: United States, Nation wide

Man in wheat field shot at Aro Ha