Remember When?
For my campaigns classed we were tasked by the CDC to create a campaign. The main focus of the campaign is to display important information about COVID-19 vaccinations and mitigation habits while using creative content centered around nostalgia (i.e. showing memories of college experiences prior to COVID-19) with the intention to provoke emotion that leads to action within students. Tapping into nostalgic memories of college experiences that occurred prior to COVID-19 will help create motivation for students to take action.
